One of the biggest investments that you could ever make is in your vacation rental property. Not only will you be running it like a business to bring in the customers and make them fall in love with the same property that you did, you’ll be enjoying the property, too. There is way more competition in the rental market than there ever has been before, and you need to be proactive to stay in the game. The number of rentals is steadily increasing, and the best thing that you can do is make sure that your property is standing out.
Whether you found your property based on experience or you bought a fixer-upper on PropertyGuru, you need to decide how much you want to rent your property out. If you really want your rental to be a successful one, then follow some of the tips below to make your property as “Instagrammable” as possible.
- Know Your Market
Before you do anything, you need to know who you plan to market your property towards. It may feel like a good idea to appeal to everyone, but all it means is that you’re just like everyone else. You will reap benefits when you choose a niche. Do you want to appeal to families? Couples? Older travelers? Solo wanderers? Either way, you need to make sure that you appeal to those who can fill your booking calendar both on and off season. If you do a little research as to who visits your rental area, then you’re going to know who to target and you’re going to do it well! This way, you can decorate your interiors accordingly.
- Go Above The Competition
You’re not going to be the only rental in your area, so it makes sense that you define your market and offer more than the competition. Once you’ve identified your target market, you can work with them to understand what they want . This means providing the right amenities and asking your guests what would make their stay much easier. Don’t just go with what they need; you know they need Wi-Fi, but that doesn’t mean that you can’t provide free Netflix and a bank of Blu-Ray DVDs, too! People want luxury, and it’s up to you to provide it. We’re not suggesting that you need to pay for free stuff for them to enjoy in the area, but it would help to have a home that is well-presented with a basket of goodies waiting on the counter.
A bottle of wine or two doesn’t go amiss, but make sure that you’re beating the competition, you won’t be disappointed by the feedback that you get. Keep up the maintenance, too, so that you can impress!
- Have a Unique Selling Point
What makes your rental different compared to all the others out there? You need to identify what is so special about your property compared to others in the area that your guests could be interested in. For example, if your property is near a marina and you provide a boat for a small deposit, then make a point of showcasing it. Once you do that, you are showing how you stand out among the masses.
- Be A Helpful Host
A genuine willingness to provide helpful information for your guests is so important! You need to be generous with the information that you provide to people staying at your property and this includes a book on arrival to tell people about the local area and everything that they can find on arrival, too.
- Market Well
It’s not easy to market a vacation rental. You can be excellent with your content on your listing, but if you’re not marketing your rental properly, you’re not going to capture the right audience. The best thing to do is to figure out where you’ll get the most hits and where your target audience are looking. Once you’ve done this, you’re going to get the best possible return on your investment. Some of the places you could market your rental include
- Your own website
- Market directly to your audience via magazines and on blogs
- Make yourself known on social media
- Look into niche marketing and how it could help you
You need to be different in a market of everyone doing the same. Decorate your home to the highest quality and make it somewhere YOU would want to stay. If you do that, you know it’s going to be at the best possible standard. This is the best thing you can do to make your vacation rental stand out.
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